Posting high quality content that is informative and beautifully drafted, on your website is often not enough to target the top spot on search engine lists. What actually matters is whether the content is SEO friendly. Search engines employ different criteria when they rank a website, some of the most important of which are the keywords used, density of keywords, inbound and outbound links, quality of content, site maintenance and the overall qualitative value of the website.More about the author
SEO friendly content increases site rank
In order to comprehend the benefits of SEO friendly content, you first need to understand how search engines work. When a visitor types in his requirement in the search box of the search engine home page, the spiders are triggered. They crawl over millions of websites that match the visitor’s requirements and present them on the screen. The order in which the websites are listed depends on a lot of factors. However, the major factor is the keyword. So, when the keyword used by the visitor for his search matches the keyword used in your web content, your site has a greater chance of appearing on the visitor’s screen.
A lot depends on the content of the site. When search engine spiders crawl over the different pages of your site, they expect simple, informative and high quality content. Writing an article is easy because anybody who is proficient in the language and has the knowledge about the subject that your website deals with. However, the question is, how do you get search engine spiders to visit your website in the first place? How do you know which is the best keyword to use?
The best keyword is that keyword, which is used by majority of people when they search for related content. So, by using such a keyword in your web content, you are extending an invitation to the search engine spiders to come and spot your website. In other words, you are making your website SEO friendly. This is where expert technical knowledge about SEO comes into picture and the solution lies in keyword optimization.
SEO friendly content helps you connect with target traffic
When the rank of your website increases, its visibility increases. As a direct consequence, you get more traffic. SEO friendly content is appealing to the readers because they get exactly the kind of information they were looking for.
A very important point that has to be understood by every website owner is that graphics and flashy features do not hold the attention of SEO spiders for long. It is the content which enjoys their attention and so, a keyword rich high quality content is better than a graphic rich poor content website any day.
Benefits for website owners
From the webmaster’s point of view, SEO friendly content gives the website an edge over competitors. It is a great boost to business and a very effective way of getting your point across to the visitors. The best ways to optimize on the benefits of SEO friendly content is to hire a content writing service so that you get consistent high quality keyword rich content, which can propel your website into the top rungs of search engine lists.