Are you wondering how those lucky few websites make it to Google’s first search results page? And, wouldn’t you just love to be one of those?
Well, first off, those websites aren’t lucky. They’ve been optimized to come through first on the search results pages. Optimized, as in search engine optimization.
Something you can do relatively easily. If you know how.
Here’s how. It’s called SEO. It’s also very important for your website. If you have a business, you’ll want a website, and that website had better be set up in such a way as to not only be appealing to customers, but to be visible to them, as well.
Say you’re searching for “seo for websites” or “seo in Milford, PA”, because you offer seo services in Milford, then you want to insure that your business will be easily found.
When you optimize your website for specific keyphrases using original, creative copy you’ve got a winner.
SEO is not something you do to your website just once; it’s an ongoing process, one you will return to again and again. But, once you have all your keyphrases in place throughout your pages, you’ll have a huge advantage over your competition. Read this article.
Step 1 – Do your research. You’re not going to be adding keyphrases to titles, headlines and webpages until you know exactly what those keyphrases are. You have to research your competition, know who they are, and what they offer. Jot down things about their sites that you like, and also things that you don’t like.
What are they missing that you can add or offer differently? With local search, use places such as Citysearch and TripAdvisor.
Step 2 – Know your target market. Believe it or not, you are not writing for the whole world. There is a fine sliver of businesses looking for what you offer; so know who they are. If you offer pilates classes in Orange County NY, then farmers in Nebraska aren’t going to be too interested in your website. You do want to make your customers happy.
Step 3 – Be creative in writing webcopy. This is the step where you take a look at what you offer, what features of your business stand out. Then create benefits for those features and sprinkle these throughout your web pages.
Don’t be afraid to add benefits to headlines, sub-headlines, and titles, as well as to your web copy.
Step 4- Prepare a keyphrase campaign. Finally! This is where all of your former research starts to pay off. It’s in this step that you will begin forming seed lists all the way through to targeted page lists, and where your keyphrases will be optimally placed.
This process can be tedious, but done correctly, will make your website sparkle.
These early steps to quality SEO will take some time; but know that when all is said and written, your website success is guaranteed.